In our upcoming industry briefing, we will examine the latest industry and technology trends in pharmaceutical sales and marketing.  The new briefing also outlines some of the new features of Mobile Library™ for the iPad® that are specifically designed for pharmaceutical sales and marketing professionals.  One of the biggest technology trends in the life sciences industry has been the growing use of iPads.  Healthcare professionals and sales people have both adopted the device in record numbers.  The iPad has rapidly become the tool of choice for recording, presenting and sharing medical information.  The briefing also highlights how the use of iPads and comparable technologies can help overcome some of the business challenges faced by sales and marketing professionals.

Physicians and other healthcare professionals place great value on having the latest clinical information on medications they prescribe.  This includes information on drug safety, patient outcomes and many other types of medical data found in medical journals.  However, health care professionals have much less time to spend with pharmaceutical sales reps than ever before.  What used to be a five minute meeting where the pharmaceutical sales rep would provide detailed product information, clinical studies and often samples of a new medication are now just a minute or less.  One of the major challenges faced by sales reps is how to convey valuable medical information to the physician in such little time.

Part of Infotrieve’s solution is to give sales reps an electronic way to deliver a pre-approved eprint of a journal article that is directly relevant to the physicians’ practice or area of clinical interest.  Providing reprints of journal articles to physicians has been a standard practice for sales reps for many years. However, the new features in Mobile Library Rx™ will add an entirely new dimension to this proven sales technique.