With the new release of Mobile Library for pharmaceutical sales and marketing professionals, we want to provide this new group of customers with a preview of some of the features we believe will make this an invaluable tool for communicating with healthcare professionals.
Mobile Library is the industry leading cloud-based software platform for anywhere, anytime access to enterprise information assets and secure collaboration. In fact, many of the Fortune Global 500 are Infotrieve customers. Mobile Library has also long been recognized by IT leaders, corporate librarians, scientists and other R&D professionals as the technology leader in what is traditionally referred to as “document delivery services.” In the past four years, Infotrieve’s Mobile Library has largely redefined the vertical market of document delivery.
Since 2009, Infotrieve has undertaken a series of major software development initiatives that extend the capabilities of Mobile Library far beyond merely delivering scientific, technical and medical (STM) documents. For example, Mobile Library is now a fully secure, cloud-based platform for sharing and collaboration across the enterprise. The consumer-style social media capabilities are coupled with enterprise-grade security to protect a company’s intellectual property. Mobile Library also supports full mobile synchronization between iPads, PC’s and Macs allowing users to access content compliantly no matter where they are located. It’s also worth noting that Infotrieve has one of the largest cloud-based collections of STM content in the world with over 50 million citations and distribution relationships with more than140 major publishers.
The extension of Mobile Library for pharmaceutical sales and marketing professionals allows organizations to create a pre-authorized “personal library” of medical eprints easily accessible to sales reps when out in the field via a native app on the iPad or any device that supports a web browser. As physicians allow less and less time for pharmaceutical detailing or want information through multiple channels, the ability to instantly provide highly relevant medical journal eprints with a tap of the screen becomes increasingly important.
Sales and marketing professionals are always hungry for data. Mobile Library provides reports and analytics on which pieces of content the physician read, when they read it and who they shared it with. If you’re a sales rep, you already know how valuable a pharmaceutical sales tool this will be. These analytics can be used for a range of strategic sales and marketing planning.
