In the course of writing that post we came across some fascinating information on the history of Apple Computer, specifically the success of the iPad, iPod and iPhone. Apple doesn’t merely dominate these markets, they own them. It’s also likely that they will continue to own these markets for a very long time. While some have said that iPod sales are declining, it’s worth noting that an iPhone is an iPod, it just has higher profit margins!

The reason we find the iPad so interesting is that, knowingly or unknowingly, Apple created an almost perfect hardware platform for our customers. One of the main activities of scientists, researchers, physicians and many other professionals who rely on high quality, published research are reading, visualizing and disseminating that research. With the iPad’s eye-popping screen resolution, wireless connectivity and intuitive touch screen, the iPad makes those activities easier than ever before.

So it comes as no surprise that the life science industry, the medical community and a whole host of other professionals have adopted the iPad in record numbers. With Mobile Library on the iPad, the whole experience of document delivery, from accessing STM content to reading, sharing and collaborating is not only easier, but Apple enthusiasts might even say, more enjoyable. Here are just a few of the reasons that Apple Computer has become so successful in the last 10 years.

Apple has created the one of the most cost efficient global supply chain ever devised. Apple can buy electronic components in previously unheard of volumes. Apple can literally buy up the entire world supply of any component it needs.

Apple has the largest eco-system of software developers, distributors and marketing partners in the world.

Hey, it’s Apple. They are number one in customer service, product quality, online experience and Apple has built a reputation of being the “coolest” technology company on the planet. We could go on (and on) but you get the idea.

The advent of social media gave consumers new ways to communicate and share information. Mobile Library incorporated the same concepts in its highly secure social media features. Researchers can share, annotate and effectively collaborate with the same ease of use provided by the popular consumer social mediatools. However, the security features keep vital corporate knowledge within the walls of the corporation.

That’s just one example of taking an existing technology, improving it and adding features that make it more valuable to customers. As a document delivery services company, our journey is about continuing to improve and add innovative features to Mobile Library.