It seems that every day we hear more and more about mobile computing. Tablets and smartphones can be used for a variety of tasks on-the-go, from checking email, to browsing the web, to watching your favorite TV show. Being lightweight, portable and easily customized with specific apps, these devices are also being increasingly used in business settings, particularly in the medical field.
Physicians make decisions based on empirical evidence and validated research, often published in scientific journals. Providing that kind of content in a timely fashion can foster strong connections with this very important audience. A recent survey from Manhattan Research, found that 62% of physicians owned a tablet computer, up from 27% in 2011. Knowing this, Infotrieve has added a new set of features to Mobile Library™ that allows published research eprints to be shared externally with healthcare professionals quickly, easily
and compliantly. By setting up highly secure, specialized libraries within Mobile Library to store eprints authorized for this purpose, you can be certain that only those articles that have been pre-approved for external distribution to healthcare professionals are in fact used for this purpose.
Our next industry briefing will further discuss this new capability available with Mobile Library and explain how its benefits and features help overcome the challenges inherent in working so closely with external partners, like physicians. Please watch your email this summer for the briefing, and let us know if you have any questions in the meantime at marketing@infotrieve.com.
